Businesses largely invest in marketing strategies to position their product in the jam-packed market. Launching themselves in their desired industry requires a persuasive explanation of the product’s value, features, and functions to the clients.
Imagine your convictions coming to reality before you even prepared a product paradigm.
The evolving customer expectations prompt marketers to leverage their product value.
According to Global Market Insights, the 3D rendering market size surpassed 2 billion USD in 2019. Between 2020-2026, it is expected to grow at over 20% CAGR.
Consequently, marketers have thought of incorporating 3D rendering into their marketing strategies. They use it as a marketing tool to obtain better outcomes.
3D rendering incorporates all factors, such as color shades, angles, and lighting effects essential to offer an immersive experience to customers.
Hence, 3D product modeling services provide a detailed, accurate, and appealing product presentation.
In the blog, we will address how product rendering services have a critical impact on the marketing strategies of various industries.
E-commerce Marketing
Time to say goodbye to the expensive photoshoots. Now can save your precious time and money invested in traditional marketing. 3D modeling and rendering services help in product marketing even before it's manufactured. It also helps to get you an idea of consumer demand. Customers can view the product in a virtual environment from all dimensions.
E.g. a furniture industry can display their piece of furniture. Customers can have a notion of how the product will appear along with the decorative items that look fine with it.
Real Estate Industry
3D rendering is an inherent part of the real estate industry. They help to design a real estate marketing brochure that includes the project’s architectural outlines and floor plans.
E.g. A customer’s desire to purchase a home. 3D rendering images of the home will help him get a clear vision of his prospective home. Hence, 3D rendering has an influential role in their purchasing decisions.
Fashion Industry
The fashion industry uses product 3D modeling services to create digital models of their designs.
Fashion brands showcase their digital designs to customers even before taking orders. Customers can have virtual try-on experiences and personalized shopping experiences.
E.g. Brands allow customers to review 3D templates of their apparel dressed up in 3D avatars.
Pharmaceutical Industry
The Pharma industry has leveraged the power of 3D modeling to engage with patients in a realistic way. Using this state-of-the-art, practitioners can highlight the interplay between the product and the patient’s body. Medical professionals present the research documents to the target audience.
E.g. They harness the potential of 3D product modeling services and present the training & marketing material with responsive 3D visuals to trainees.
Automotive Industry
The automotive industry is creating 3D versions of their transports that are highly beneficial in sales and marketing. 3D rendering has unlocked their sales growth. It has significantly reduced the time needed for customers to visit the showroom, test drive, and acquire critical information from a salesperson.
E.g., customers can readily interact with a 3D model of their favorite car and make swift purchasing decisions.
Wrapping Up
Product 3D modeling services marked a contemporary era in rebuilding digital marketing strategies for industries.
It is a versatile technology used for mass customization, product presentation, and virtual try-on of the products. It has successfully overcome the trend of traditional ways of marketing. Hence, it offers absolute control over your digital assets and provides long-lasting and cost-effective solutions.
3D rendering has brought the realization of fictional ideas. Businesses can procure the final product and meet the enterprise goals they were striving for. They can display their product even before moving to the production stage.
Technology is speeding up at a rapid pace. The market will abandon the industries that don’t invest in creating a 3D version of their products.
It is quite evident that 3D rendering in marketing has a forthright impact on ROI and customer satisfaction.
Comments
Post a Comment