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In recent years, we have witnessed a drastic revolution in the realm of technology. It has significantly impacted almost every sphere of life. In fact, not a single industry has remained untouched by the essence of technology. One such technology is Augmented Reality which has comprehensively modernized our lifestyle.
Various industries such as automobiles, software, and marketing use this persuasive technology to accomplish their substantial needs. Besides, an industry that is experiencing the magnitude of AR is the Furniture Industry. AR services for the furniture industry are making a subtle impact on our lives by mixing artificial experiences with the real world. Modern customers appreciate every endeavor that narrows the gap between in-store and online shopping.
According to a survey by Statista in February 2022, Gen Z shoppers are fascinated with the AR shopping experience. Greater than 9 in 10 Gen Z shoppers use AR to see how a decorative item or a piece of furniture will look in their home.
In this blog, we will address how the adoption of AR and VR services led to the renaissance in the furniture industry.
Impact on lives of retailers
- Shifting from traditional to modern
Earlier, retailers used to have a pictorial representation of their furniture showroom for marketing. They acknowledge the significance of digital assets in moving from traditional to modern ways. With the arrival of AR, retailers have experienced crucial transformations in the industry. Customers can now avoid physical visits to the showroom and purchase furniture that suits their home interior.
- Boosting brand value
Companies using Augmented Reality Services are likely to attract an audience. According to High Point Market, 60% of customers want to use Augmented Reality for furniture shopping.
This, in turn, establishes the brand value of businesses and leads to increased ROI. Integrating businesses with AR will overshadow the competitors who are still using conventional ways of marketing. Now spending lots of money on the furniture brand market is worth it.
- Improving the reach of the target audience
Augmented Reality service companies approach furniture retailers to reach new customers and retain existing ones. In the omnichannel digital environment, retailers can easily determine their target audience. Retailers are more selective while presenting their products to a range of customers.
Impact on lives of customers
- Virtually try out the product
Leveraging physical products with digital features helps customers to observe a real-time scenario. They can try new furniture and identify its dimensions to see if it fits perfectly in their apartment. This virtual try-out feature involves zero risk and is suitable for large-sized items. Customers can digitally visualize the item from the comfort of their homes.
- A personalized shopping experience
Customers check the complete catalog and try out the design options. They can observe the furniture from every side. Alongside, they can also customize the size, shape, color, and design of the item and promptly visualize its appearance in their room.
- Influencing purchasing decisions
Customers make better purchasing decisions as they have access to detailed information about the product. Great convenience and speed leverage the shopping experience.
After virtually trying out and having a personalized experience, customers are just one click away to decorate their homes.
Bottom Line!
Augmented Reality for the furniture industry is one of the most acceptable ways to display the product virtually. Worldwide, we are experiencing a huge digital surge of AR in the furniture industry. Even top AR service providers have never thought if the digitization of the conventional sector like furniture would be possible.
With virtual try-out features, customers can experience the furniture digitally. Additionally, they can have a personalized and engaging shopping experience. AR has proven its value in compelling sales of furniture and is enabling retailers to stay ahead of the competition. Therefore, retailers have encountered a significant increase in sales due to a better online presence. The technology has extensive potential and gradually more industries will adopt it to boost their brand.
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